You may be wondering why someone would wish for such a thing....

Well i want my viewers to watch my videos without having to pause the video every minute to allow it to buffer.
I have realized that if i increase the buffer time i can place a lightbox popup ad that will close when the video has done buffering.

The only problem is that in the siteadmin area i can only increase the buffer length up to 15seconds, for this function to be useful to me i will need at least 30 seconds; twice the max....

Can someone point me in the right direction... i have looked at the config files for the player and none of them seem to be shedding light on the situation

There is documented flashvar "bufferlength" and any value can be used for it for any type of integration.
In ready integrations such flashvar is set in file "config.php"

But this is really CRAZY to set bufferlength so high value.
Do you really think that any user will be happy to wait 30 seconds before he can start watching video?
This is unacceptable.