I would like to see a turn-key solution to turn on video analytics - Be it TubeMogul, Google Analytics, or Visible Measures.
TubeMogul in particular!
Here is a link to the general overview: http://www.tubemogul.com/about/inplayoverview
Here is a link to the player integration: http://www.tubemogul.com/about/inplayintegration
Seems easy and it is free for publishers.